Many people underestimate the true value of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) – If you arrived at this page via a search engine, then without a doubt, SEO or SEM was used to bring you here.

SEARCH ENGINE OPTIMISATION

Pescii.com provides a web site promotion service that assists your website in gaining a higher ranking on leading search engines.

There are various methods by which this is done; your site stands to achieve better results if it is located within the top search-results for search engines. By analyzing your website and it’s key-phrase characteristics , it is possible to spot any weaknesses or strong points that your site might have in terms of keywords and popular search phrases.

There are many other possible methods that can be employed to promote your site, and these methods are constantly being changed and redefined by the major search engines. Pescii does not only suggest what “might” work, we also analyze the websites that currently fill the spots of the higher listings that you are trying to achieve and recommend actions based on what is working for other websites.  It must be noted though, that no company can “buy” you a higher search engine ranking, or offer a magic “recipe” for success, but rather only point you in a very positive direction towards achieving it.

SEARCH ENGINE MARKETING

There may be times when you could consider supplementing your SEO efforts by running paid-for adverts alongside browser search results. Search Engine Marketing (SEM) is the marketing of your website by means of paid adverts and in the instance of Google, these adverts appear in the right hand side column of your search results query.

Pescii is able to handle these marketing campaigns on your behalf. Careful configuration of your keywords and spending will result in an optimal spend vs. advertising ratio which will ensure you get the most bang for your buck that you can.

PAID REVIEW

Paid reviews are yet another vector by which you can increase your website traffic. A 3rd party website will review your product / business or service and publish an article on its news feed. This will result in a high number of readers being exposed to your business, as well as result in an extremely important link being built between your website and the reviewing site that links to you. This inbound linking counts as a weighted “vote” for your website and re-affirms the key phrases used in the article as well as the key words used to link to your site.

If you would like to learn more about the various ways in which Pescii can market your website online, or if you would like to set up a meeting to discuss your SEO & SEM needs, please make use of our Contact Us page.